Are you a sellsumer? A new trend, as defined by trendwatching.com is making ‘consumers’ become ’sellsumers’. Find out how…
A recession-induced need for cash, and an ever-growing infrastructure enabling individuals to act as (part-time) entrepreneurs, are fueling concepts that help ordinary consumers make money instead of just spending it.
Now, the economic recession is ‘helping’ to spread this ever-evolving trend among cash-strapped ordinary consumers (as opposed to just 20-something digital ‘Wunderkindern’ . Expect plenty of novel ways for consumers to make some money on the side.
After all, if saving is the new spending, then making money—from selling personal assets, properties and creations—outshines saving.
In a nutshell:
SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a global recession that leaves consumers strapped for cash, the SELLSUMERS phenomenon is yet another manifestation of the mega-trend that is ‘consumer participation’.
* Parking | Parkigspots.com connects those who have parking spots to rent out with those who need them on a monthly basis. The Toronto-based company lets spot-holders in the US and Canada list their off-street parking spots, along with the price they want to charge.
A similar service is offered by ParkAtMyHouse, operating in the UK, Ireland, Canada, US, Australia, New Zealand and The Netherlands. Fun detail: car owners can pre-book a spot daily, but can also make one-off bookings for a football match or a day of shopping in the city.
* Camping | Swedish Single Spot Camping offers a P2P camping solution by connecting anyone who owns a suitably sized piece of land with anyone looking for a place to pitch their tent. Listings cost the landowner a mere EUR 40 per year.
* Any space | Combining all of the above, UK-based Spareground is a marketplace for just about any kind of unused space. Consumers with space to share simply create a listing with its description, location and price. Those seeking space search by category or keyword and then contact the owner directly to arrange the terms.
Credits: Sellsumers, Trendwatching.com, April 2009 briefing.
Part II to follow…