Visibility. Perhaps that’s the only factor that counts when it comes to finding success on the Internet. How visible is your site? In other words, can your site be easily found by someone who’s interested in your content? Getting listed on search engines used to be next toughest thing after rocket science, but, lately, thanks to free web directories it’s become much easier.
You may have a professionally SEO’d (search engine optimized) website, but with listings on web directories will get you some additional boost. For one thing, think of your listing on a directory as getting a free back link to your site. Folks in the SEO business will tell you back links are like votes to your site, which will give your an extra edge over similarly SEO’d websites.
Next, it becomes easier for people who browse the web directories (think of it like Yellow Pages) to reach your site. This is so because websites are categorized by content, and you even get a brief description through you can give a snapshot of your site to potential visitors. You could also think of it as your site getting indexed in a systematic way. I find that this is a much easier and more effective way to get ‘found.’
