Researchers say that the new Ageless Fantasy perfume can lead people around you into thinking you’re at least eight years younger than your real age.

“From the point of arriving at the fragrance we had to negate the body odor that comes with age, it is not enough to simply mask the smell of aging,” said Kumar Ramani, president of Harvey Prince. “Our goal was to find a fragrance that men and women would associate with youth.”

Harvey Prince, the perfume maker, attributed ‘natural biochemistry’ to the scent’s effect. The firm said the perfume’s tropical-based top notes of pineapple, mango, apple and leafy greens prompt happy childhood memories in anyone who smells it, though for a short period of time.

However, its middle notes — cherry blossom and pink jasmine — start telling withing 20 minutes after application, and the real blast comes with the heavier notes — musk and vanilla — which allegedly have a lasting effect. What they really do is disguise the unpleasant fatty odor that comes off Nonenal pheromones in women aged above 40 years.

Dubbed ‘the world’s first and only anti-age perfume‘, Ageless Fantasy is £59 (US$108) for a 100ml bottle, expected to be available at Harvey Nichols next month.

This is great. Hopefully soon the researchers will come up with something that can make you smell 20 years younger.

Wonder if they have checked out Johnson’s Baby Powder yet.